How to Write Banging IG Captions

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How to Write Banging IG Captions

Did you know that there is a proven formula when it comes to creating IG captions that will boost your engagement and sales?! No? Well, look no further.

Here are three simple steps to help create and structure your next IG caption.

//01

The Hook

This is the attention-grabbing, how-are-you-speaking-to-me, I-need-to-read-more opening line. Usually no more than around 140 characters, use this space to hook people in and wanting to read more!


//02

The Juicy Bit

This is the middle section of you caption. Making sure that it’s layout is clear and digestible, the space in which you can lay down some straight-to-the-point, badass and incredible information that speaks to the challenges and problems your ideal client (ICA) is experiencing.


//03

The CTA

This is your Call To Action. Follow a link in your bio? Leave a comment or share?
This is also where you can sell! If you want people to sign up for your workshop or book in a discovery call then this is where you put that! Be direct and to the point! Don’t ask, command - kindly.


 

And there you have it - a proven formula that will boost your engagement and sales. Use this framework when writing your next caption and let me know how you get on!

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Hannah CluleyComment